About Demographics & Lifestyle

Demographic and Lifestyle data includes data on the population, as well as on Points of Interest and Business data. It can provide an insight into the composition and behaviour of the population and local facilities. This data can be utilised to provide an array of solutions, including determining potential markets, providing consumer insight & understanding, and allowing for effective planning. Points of Interest and Business data can be used to identify competitor location, pinpoint potential customers and also find local services and attractions.

 


 

Benefits

  • Insight into behaviour and identity of consumers enabling more effective targeting of customers through location planning and marketing strategy
  • Identify trends in your data through thematic mapping
  • Easily identify services and businesses, by location or function
  • Analyse competitor, supplier and customer locations for proposed or current sites



 

Demographics & Lifestyle

Demographic and Lifestyle data can provide an insight into the composition and behaviour of the population. This data can be utilised to provide an array of solutions, including determining potential markets, providing consumer insight & understanding, and allowing for effective planning.


CallCredit CAMEO
 

 
MBI Purchasing Power
 

 
MBI Sociodemographics
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GfK Geomarketing Purchasing Power & Retail Centrality

 


 

Points of Interest & Business

Points of Interest and Business data provide point locations of businesses and services. These datasets deliver classifications of use and function, such as transport, retail and public infrastructure and can provide business specific information such as number of employees, turnover and contacts within the business. This information can be used to identify competitor locations, pinpoint potential customers and also find local services and attractions.

 
OS Points of Interest
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