'Why are we changing maps?'

Data is essential to all marketing efforts. But presenting that data can be difficult - either because it's highly complex or it's too dull to get people excited.

This feature produced by B2B Marketing and Esri UK demonstrates the power of doing data visualisation well and offers insights into the tools that can help.

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Four reasons your business stories fail
(and how to make them better)

Storytelling is at the top of many a B2B marketer’s priorities list right now. However, it’s no surprise to see the business world littered with poorly executed attempts at storytelling.

In this paper B2B Marketing and Esri UK have isolated four of the most commonly spotted errors, and highlighted ways in which they can be avoided.