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Automotive

Drive business growth with spatial analytics

aec

SUCCESS STORY

GM Moves beyond Dots on a Map

Global Manufacturer, General Motors puts its data to work to understand the competitive landscape. Robust spatial analytics gives 4,300 GM dealers insight into how to successfully meet local demand and grow business. Understanding customer preferences gives the company an edge in delivering excellent customer service.

How can you better understand your customers and drive future demand? Is there a way to better assess the market and locate new business? Yes, there is - by understanding the “where” in your data. GIS can integrate with your existing systems and enable you to visualise your SMMT data, analyse trends and use predictive analytics to give you a competitive edge

Locate new sites

Visualise yours and your competitor’s dealership networks and use predictive analytics to locate new dealership sites. Combine traffic flows, network plans, customer gravity models and more to gain new insight.

Platform

Increase sales

Improve sales performance in new vehicles sold, servicing and value added services, used vehicles and financing deals. Assess the impacts of yours and your competitor’s marketing campaigns and partnership agreements.

Platform

Know your customers

Map the distribution of existing and prospective customers and profile them according to demographics and behaviour. Understand and improve the customer journey and uncover areas of untapped business.

Platform

Specialised solutions

  • Esri Network Analyst

    Esri Network Analyst complements your existing BI and analytical systems and allows you to easily visualise your dealership network and how it relates to competitors’ Network analyst will help you find new avenues to grow your sales and market share.
  • ArcGIS

    ArcGIS is the geography platform for your consumer facing organisation. Integrate ArcGIS into your existing business systems, improving access to information across your organisation. Improve business agility while making the best decisions.
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Resources

  • Motor distributor location optimisation

    Use spatial analytics to create the optimal dealer network.
  • Precision automotive sales analysis

    Analyse dealer sales performance to ensure the best locations.
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