Optimise roll out of new product lines
Watch this video to see how Starbucks use customer insight to optimise the introduction of new product lines.
Customers can also be targeted by proximity to the store. Increase customer satisfaction and loyalty...
"The potential scope for creating commercial insight through intelligent mapping is colossal. Individual customer behaviour, their desire and their exact location can all be plotted and put to good use. Location-aware apps will soon be commonplace, offering personalised offers direct to shoppers’ smartphones."
From 'Mapping the future of scientific retail', Daily Telegraph, Business Reporter March 2013.