The quality of customer service often defines a retail brand, affecting its ability to roll out new ranges and formats or develop profitable new channels to market.
Esri UK’s location analytics provides retailers with the insight they need to understand the potential root causes of customer service issues, enabling them to take steps to solve them.
This applies equally to online only businesses, where address management, response times and fulfilment rates have a direct impact on success.
Being able to analyse the factors which underpin and create effective customer service by location allows users to:
Analyse big data from bricks and clicks and mobile customer interactions in a single intuitive 360 view, allowing you to optimise:
Provide the right offer to the right customer at the right place and through the right channel and at the right time.