Consumers are more than willing to consider sustainable products and favour brands which demonstrate environmentally friendly practices.

Corporate Social Responsibility

To deliver on brand values, retailers can use location analytics to:

• Monitor sustainable practices across their business and supply chains
• Track carbon usage and off-setting
• Show that materials are sourced ethically
• Prove that products are sourced from sustainable forests, fisheries and sustainable agricultural practices
• Minimise energy consumption and the use of air transport 
• Prove compliance with sustainable policies to customers and stakeholders
• Demonstrate that they are responsible global citizens

Supply Chain

Understand sustainability and risk in the supply chain:

• Natural and political risks
• Contamination potential
• Slave and child labour
• Business continuity

Analyse contamination potential, for example the recent horse DNA problem in beef products:

• Publish accurate information to increase consumer confidence
• Provide a map of local and national suppliers, integrate images, video and even social media