Telecommunication companies are using GIS for anything from sales and marketing to network planning and engineering to customer care. There are applications across the enterprise that can deliver a real step change in performance.
Clay Tevebaugh, GIS/Serviceability Manager, Comcast
In this competitive market your gain is often another’s loss. Or vice versa. Critical to winning and keeping customers longer is a more compelling customer engagement. This means putting the right information in the hands of front line staff at the moment they need it. Location information is a common strand amongst many customer facing activities. Leverage your data better and you can improve the customer experience.
Create new customer insight by integrating diverse sources of customer dataWin the customers you want with geographically targeted marketing campaignsWin more business faster with automated quotations and service availability checks
Better predict disconnection behaviour through multivariable geographic analysisTarget retention programmes using repeat trouble reports at the individual customer levelArm customer care with location-based network and operational information for better service
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Esri solutions for telecommunications cover market analysis, network planning, engineering, customer care, sales and service delivery.