Telecommunications: Engage better with customers to acquire more and keep them for longer

Telecommunication companies are using GIS for anything from sales and marketing to network planning and engineering to customer care. There are applications across the enterprise that can deliver a real step change in performance.

"When a business customer would call, we needed about a week to manually assess if we could provide service. By then, 60 percent of those customers signed a contract with another provider. With Instaquote, based on GIS, we can provide an answer instantly."

Clay Tevebaugh, GIS/Serviceability Manager, Comcast


Deliver Customer Service

In this competitive market your gain is often another’s loss. Or vice versa. Critical to winning and keeping customers longer is a more compelling customer engagement. This means putting the right information in the hands of front line staff at the moment they need it. Location information is a common strand amongst many customer facing activities. Leverage your data better and you can improve the customer experience.

Speed customer acquisition

Create new customer insight by integrating diverse sources of customer data
Win the customers you want with geographically targeted marketing campaigns
Win more business faster with automated quotations and service availability checks

Reduce churn

Better predict disconnection behaviour through multivariable geographic analysis
Target retention programmes using repeat trouble reports at the individual customer level
Arm customer care with location-based network and operational information for better service

Find out more...

Telecommunication Solutions

Esri solutions for telecommunications cover market analysis, network planning, engineering, customer care, sales and service delivery.

Find out more...