Give Yourself the Location Advantage

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Give Yourself the Location Advantage

Location analytics uses the locational component of business data to improve understanding of markets, customers, and business processes. Organisations throughout the world use location analytics to make better decisions and gain a competitive advantage. Learn how to apply location analytics in retail, finance, insurance, marketing, real estate, and other industries.

About the Course

The Location Advantage is a free, instructor-led massive open online course (MOOC) that will be offered by Esri for the first time on
May 12th in 2015. The course lasts six weeks and requires two to three hours of study per week. Weekly course sections consist of a video introduction by the course host, a 10-minute video lecture by an Esri staff member, a video demonstration, a hands-on case study exercise, a quiz, a class poll and discussion, and supplementary resources. Students receive free access to Esri’s cloud-based location analytics platform during the course. A certificate of completion will be awarded at the end of the course.

Course Objectives

  • Learn how location information can help businesses question, analyse, interpret, and visualise data, enabling more informed decisions
  • Learn to apply geospatial technology to business functions including market planning, site analysis, marketing, and supply-chain and risk management
  • Explore case studies that demonstrate how location information can be applied to key performance indicators
  • Learn how spatial analysis helps organisations decrease costs, increase revenue, and reduce risk

Recommended Background

  • Current business school students and recent graduates (BS and MBA)
  • Anyone interested in applications of geospatial technologies in business

Course Syllabus


The Location Advantage in Business

This lesson will show how using location information can enhance analysis and help businesses optimise resources, visualise assets, and streamline workflow processes.


Understanding Market Opportunity

Market planning is the process of analysing one or more markets to determine how a business can optimally compete in them. Location plays a key role in understanding and prioritising this strategy.


Choosing the Right Location

Where you locate your business will have a major impact on how well it performs. Choosing the right location could be the difference between business success and failure.


Understanding your Customer

Marketing is the process of promoting, selling, and distributing a product or service. This lesson will focus on market segmentation, a key method for dividing a target market into consumer subsets.


Improving Supply-Chain Management with Spatial Analysis

In this lesson, you will learn how to examine the supply chain by location information flow and logistics to gain a competitive advantage and increased customer satisfaction.


Avoiding Risk with Location-Based Decision Making

The identification, assessment, and prioritisation of risks paired with existing resources can minimise, monitor, and determine the probability of future events to maximise the realisation of opportunities.