This leading European insurance company uses Esri’s ArcGIS platform to increase its understanding of risk factors, such as susceptibility to flooding, at more than 28 million UK addresses. With this improved insight it can make better informed underwriting decisions, handle claims more efficiently and deliver more proactive customer service during major incidents.

Read the case study for information on how:

  • ArcGIS enables Aviva to run complex models more quickly and more frequently and thereby gain fresh insight into changing risk profiles.


  • The company can respond to major incidents more effectively by using GIS to identify affected properties and policy holders.



  • GIS is being used to identify trends and hot spots for insurance fraud, enabling Aviva to detect and block potentially fraudulent claims.


"The ability to spatially analyse data means we understand our customers a lot better.  Being able to share this insight with as many staff as possible, is what helps drive competitive advantage."

Eleanor Mclachlan, GIS Manager, Aviva UK

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