University of Northampton
Given the increasing competitiveness between universities to attract new undergraduates, the University of Northampton has started to use Esri’s ArcGIS platform to help it improve its marketing. This innovative use of GIS helps the university to promote the value of its courses and increase applications from prospective new students.
Read the case study for information on how:
- ArcGIS reveals where existing students originate from, helping the university to understand where best to target its future marketing activities.
- GIS helps to show prospective new students where they might find employment and what their prospects might be following graduation.
- The university uses ArcGIS to identify local areas of deprivation and encourage disadvantaged children to go to university.
"ArcGIS has given us greater insight, which will help us further tailor our marketing and attract higher numbers of applicants to our university."
Emily Fletcher, Business Intelligence Officer, The University of Northampton
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