Esri Business Analyst Segmentation Module

Brochures/White Papers


White Papers

  • Esri Demographic Update Methodology: 2009/2014 [PDF]
    Current events, such as rising unemployment, lower home prices, stagnating income, and regional distinctions like the availability of jobs or affordable housing, affect the social and economic trends that are captured in the 2009/2014 demographic data updates.
  • Calibrating the Huff Model Using Esri Business Analyst Desktop [PDF]
    This white paper illustrates how the parameters of the generalized version of the Huff Model can be estimated statistically using Esri Business Analyst Desktop.

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Esri Business Analyst Segmentation Module

Esri Business Analyst Segmentation Module [PDF]