See how cartographers like you are using Maplex for ArcGIS to create maps with optimal label placement as a one-step process.
Mark Chilcott, Spatial Operations
Traditionally, 'lettering the map'the process of selecting the type, preparing the names, and placing them in positionwas considered among the more complex and time-consuming parts of the cartographic process. Now it is significantly less time-consuming and considerably easier than in the past.
Department of Primary Industries and Water, Tasmania