ArcGIS Business Analyst

Analyse marketplaces to see where to expand or reduce. Tools include consumer profiling, market potential, sales forecasting, drive-time, and trade area rings. You can perform demographic analysis and facility and retail site selection, create trade areas around a location, and identify a market for your products or services.

Balance your network to help each location and territory manager succeed. Use automated workflows for territory design, location-allocation, and market penetration analyses. Locate your underperforming sites, predict how proposed locations will perform, and use multiple data sources to determine the best locations.

Understand new and potential customer preferences and needs so you know whom to target and how to attract them. Divide customers into targeted groups. Browse and use both demographic and census data including age, income, gender, family size, and health history. Use lifestyle and behavioural data to learn what people prefer. 

Take a data-driven approach to validate your assumptions about location. Access global data for 130+ countries with 15,000+ variables on market data. Combine proprietary data on locations and property costs with data about prospective customers, clients, or patients, then share your analysis as customisable infographics.