ArcGIS Business Analyst
Location-based market intelligence
Gain an edge with ArcGIS Business Analyst
Take a data-driven approach to validate your instincts about a location and stay ahead of the competition.
Benefits of ArcGIS Business Analyst
- Site selection and planning
- Optimise your territories
- Target customers
- Data and infographics
- Location analytics tools
Site selection and market planning
Analyse marketplaces to see where to expand or reduce. Tools include consumer profiling, market potential, sales forecasting, drive time, and trade area rings. You can perform demographic analysis and facility and retail site selection, create trade areas around a location, and identify a market for your products or services.
Territory design and area planning
Balance your network to help each location and territory manager succeed. Use automated workflows for territory design, location-allocation, and market penetration analyses. Locate your underperforming sites, predict how proposed locations will perform, and use multiple data sources to determine the best locations.
Target new and existing customers
Understand new and potential customer preferences and needs so you know whom to target and how to attract them. Divide customers into targeted groups. Browse and use both demographic and census data including age, income, gender, family size, and health history. Use lifestyle and behavioral data to learn what people prefer.
Data and infographics to drive decisions
Take a data-driven approach to validate your assumptions about location. Access global data for more than 130 countries with over 15,000 variables on market data. Combine proprietary data on locations and property costs with data about prospective customers, clients, or patients, then share your analysis as customisable infographics.
A collection of location analytics tools
Analysts use an array of tools, and each is used for a specific objective. Drive business and your e-commerce strategy using a collection of desktop, web, and mobile apps and Esri's hosted data. From visualising demographic data for an area of interest to performing advanced analysis like designing and optimising trade areas, ArcGIS Business Analyst delivers a collection of tools for analysts, researchers, and GIS managers alike.
How Business Analyst works
Step 1—Identify
Identify areas for analysis which are critical to your industry—from site selection for real estate to shelter locations for emergency response.
Step 2—Analyse
Analyse areas using Esri Demographics alongside your own data. Interpret the results in a spatial context, run analysis, and generate stunning maps.
Step 3—Share
Present your findings with informative maps, stunning infographics, and map-based stories that showcase your analysis.