Where should I open my next supermarket?

The ArcGIS Living Atlas of the World allows you to explore thousands of Esri curated datasets from authoritative organisations. In this scenario, UK Supermarket data provided by Geolytix, and the Lower Layer Super Output Areas (LSOAs) and Built-Up Areas data provided by the Office for National Statistics were used

ArcGIS Online offers a wealth of analysis tools. Using the ‘Buffer’ tool, areas within 450m of existing supermarkets were easily located. Then, using the ‘Enrich Layer’ tool, demographic data was appended to LSOAs where the results were then filtered using ‘Find Existing Locations’ to reveal areas for exclusion

Using the ‘Derive New Locations’ tool, it simultaneously considers the areas identified for exclusion to reveal the areas that satisfies all of the criteria as outlined in the brief

Having identified the areas in Cambridge suitable for opening a supermarket, the analysis and final result have been shared using a Story Map