Monitoring the impact of COVID-19 by market
The COVID-19 pandemic will disrupt business at the local level for the foreseeable future. Each community is affected by COVID-19 differently. To effectively plan recoveries, business leaders need up-to-date information about the communities in which they do business. Organisations can use location intelligence to monitor COVID-19 and plan recovery at the market and neighborhood levels.
The business environment is changing. Demand signals are shifting as clients and customers change their engagement patterns and preferences. As consumers prioritise safety in their business transactions, previous buying patterns no longer apply. Today’s volatile market conditions require precise insights to maximise every business opportunity. Organisations can leverage location technology to determine how markets have changed—analysing human movement data, transaction-level data and customer data.
Maximising business exactly where it’s happening
Every business has been disrupted by the COVID-19 pandemic. Some businesses are scrambling to provide high-demand items to frustrated customers, allocating resources where they are most needed. Many businesses are working through local restrictions on operations that are impacting their ability to deliver products and services to customers. Geographic sales dashboards and spatial analytics can provide executives with key insight about where business is occurring today and where they should plan for it to occur tomorrow as restrictions are lifted and facilities re-open.
Gaining operational awareness with precise local data
The impact of COVID-19 varies greatly by location. Key metrics about the severity of the infection can help leadership quickly understand the local impact of the pandemic on their enterprise. By adding demographic data and facility and employee locations, businesses can see how these attributes affect the impact of the virus on local communities. This data is critical to stabilise operations and to inform recovery plans.
ArcGIS Business Analyst
Use infographics to communicate insights quickly
Infographics are a powerful way to communicate insights across an organisation. Templates are available in Business Analyst and Community Analyst Web.
Ask for emergency GIS help from the Disaster Response Program, or access technical resources on our COVID-19 Hub