GM Moves beyond Dots on a Map
Global Manufacturer, General Motors puts its data to work to understand the competitive landscape. Robust spatial analytics gives 4,300 GM dealers insight into how to successfully meet local demand and grow business. Understanding customer preferences gives the company an edge in delivering excellent customer service.
How can you better understand your customers and drive future demand? Is there a way to better assess the market and locate new business? Yes, there is - by understanding the “where” in your data. GIS can integrate with your existing systems and enable you to visualise your SMMT data, analyse trends and use predictive analytics to give you a competitive edge
Locate new sites
Visualise yours and your competitor’s dealership networks and use predictive analytics to locate new dealership sites. Combine traffic flows, network plans, customer gravity models and more to gain new insight.
Improve sales performance in new vehicles sold, servicing and value added services, used vehicles and financing deals. Assess the impacts of yours and your competitor’s marketing campaigns and partnership agreements.
Know your customers
Map the distribution of existing and prospective customers and profile them according to demographics and behaviour. Understand and improve the customer journey and uncover areas of untapped business.