Geography means everything to sound energy retail. Margins are slim and improvements in cost or revenue can have a substantial impact on the bottom line. Energy suppliers can leverage data using the power of GIS.
How do you increase sales to current customers?
Battle Creek Energy targeted the right customers with existing information plus Esri demographic data. They built a door-to-door sales campaign called “Grillin’ with Battle Creek” that focused only on households that might like a gas line for patio grilling.