Market & Customer Analysis - Geographic Segmentation with Location Intelligence

Put customer data in context

Businesses have more customer data than ever but struggle to make sense of it. Location-enriched data shows what, where, and why customers buy. Business leaders and marketers can go beyond gut instinct or guesswork to find potential customers, identify target markets, advertise strategically and plan product mixes.

See opportunities others can't

Location is the key to unlocking rich customer data for precise market analysis and strategic business decisions.

Reduce ambiguity when entering new markets and optimise market planning decision-making.
Gain insight into the values and habits that shape customer behaviour.
Create data-driven, personalised shopping experiences that increase customer loyalty.
Leverage smart maps and visualisations that uncover patterns in key data such as drive times, population densities, demographics, and psychographics.

Capabilities

Deepen your connection with customers and inform business decisions with location intelligence from Esri.

Spatial Analysis and Data Science

Discover hidden patterns and trends for enhanced market and customer analysis using the power of location as the connective thread. Create a competitive edge by integrating location into machine learning models and artificial intelligence.

Upgrade your analysis
Real-Time Visualisation and Analytics

Know where assets and opportunities exist right now across your business and monitor changing situations. Use big data and Internet of Things (IoT) technology to make quick, informed decisions based on the most up-to-date information.

Access real-time data
Mapping

Gain a clear understanding of customers and competitors by visualising people, places and assets. See what's happening throughout a network of store locations, create robust business plans and know where to allocate resources.

Visualise your data