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Market and Customer Analysis

Find your best customers

Strengthen customer segmentation and engagement

Woman and man examine customer and location data on a tablet

Put customer data in context

Businesses have more customer data than ever but struggle to make sense of it. Location-enriched data shows what, where, and why customers buy. Business leaders and marketers can go beyond gut instinct or guesswork to find potential customers, identify target markets, advertise strategically and plan product mixes.

See opportunities others can't

Location is the key to unlocking rich customer data for precise market analysis and strategic business decisions. 

  • Reduce ambiguity when entering new markets and optimise market planning decision-making.
  • Gain insight into the values and habits that shape customer behaviour. 
  • Create data-driven, personalised shopping experiences that increase customer loyalty.
  • Leverage smart maps and visualisations that uncover patterns in key data such as drive times, population densities, demographics, and psychographics. 

Capabilities

Deepen your connection with customers and inform business decisions with location intelligence from Esri.

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Learn more about market and customer analysis

  • Article

    The power of location intelligence for retail

    eBook

    Advanced mapping and spatial analytics empower retailers to use real-time data to make informed decisions about site selection, marketing and product assortment.
  • Article

    Competitive Advantage via Location Intelligence: What Winning Retailers Know

    Podcast

    Brian Kilcourse, Managing Partner at RSR Research, discusses how retailers respond to the realities of commerce today.
  • Article

    NextTech: Retailers Combine CRM and GIS to Understand Customers

    WhereNext Magazine

    CRM technology helps companies organise information on customers; GIS software helps them discover and share insight.
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