Know your best customers
Retailers need an authentic customer engagement strategy to deliver the personalised experiences and offerings customers expect. Understanding customer behaviour is key to retail effectiveness, resilience, and sustainable growth. With tools like GIS, machine learning, and business intelligence, retailer leaders can engage customers where they are—on social media, on an app, or in a store.
Unlock insights from your CRM with GIS
Customer relationship management (CRM) tools are the authoritative source for insights about your customers. Combined with GIS, a CRM is the tool consumer-facing businesses can use to engage and build relevant relationships with their most important asset: their customers.
Unlocking insights in the CRM
Geographic analysis helps retailers unlock insights about customers, build accurate trade areas, and create personalised experiences for customers.