Market intelligence is critical to retail. Every location, from brick-and-mortar stores to fulfilment centres, dark stores, and transportation networks, requires precise insights about local markets. ArcGIS gives retailers access to data and spatial analytics that can inform strategies in merchandising, marketing, pricing, and customer engagement.
Precise market intelligence drives growth
Every business benefits from local market intelligence. The larger your enterprise, the more important it is to understand the markets and neighbourhoods where your customers shop and interact with your brand.
Dynamic trade areas
Market potential
Business data
Understand where your customers come from
Trade areas describe the relationship between geographic location and the areas where retail leaders can expect to draw customers. Leverage ArcGIS to create trade areas using customer data, spend data, and drive times, leading to more accurate, data-driven results.
Learn more about trade areas
Use location intelligence to predict results
Business leaders use market potential to evaluate demand for a product or service in a given area. Use demographic and the latest Consumer Expenditure Survey data, along with population growth and household spend, to create indexes that compare a location's potential to overall national demand.
More on market potential data
More on consumer spending data
Access 15,000 variables from around the world
ArcGIS Solutions for Business provides access to over 15,000 variables about locations and markets. Data includes demographics, business locations, consumer spend, and market potential. From broad market level down to hyperlocal block groups, ready-to-use datasets provide critical insights for business.
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Retail executives look for every advantage in competitive markets, and a study on the demise of one popular video chain offers clues they can use.
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Finding the best locations for dark stores
For business locations edging toward unprofitability, executives once had to choose between continuing operations and closing the doors.
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Gaining retail advantage in the post-COVID-19 era
Retailers face difficult choices as COVID-19 accelerates change. But writing off brick-and-mortar locations shouldn't be the first reaction.
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ANNOUNCEMENT
Esri named leader in location intelligence report
Esri received the highest ranking from Forrester in the areas of spatial visualisation and analytics and location intelligence data management.