Market Research and Planning

Drive success with market intelligence

A map in vivid multicolor on a gray background overlaid with a photo of two people discussing a tablet display

See what your competition can't

Market intelligence is critical to retail. Every location, from brick-and-mortar stores to fulfilment centres, dark stores, and transportation networks, requires precise insights about local markets. ArcGIS gives retailers access to data and spatial analytics that can inform strategies in merchandising, marketing, pricing, and customer engagement.

Precise market intelligence drives growth

Every business benefits from local market intelligence. The larger your enterprise, the more important it is to understand the markets and neighbourhoods where your customers shop and interact with your brand.

Understand where your customers come from

Trade areas describe the relationship between geographic location and the areas where retail leaders can expect to draw customers. Leverage ArcGIS to create trade areas using customer data, spend data, and drive times, leading to more accurate, data-driven results.

Learn more about trade areas
A graphic of a computer monitor displaying areas on a map colored in blue and red on a yellow background

Use location intelligence to predict results

Business leaders use market potential to evaluate demand for a product or service in a given area. Use demographic and the latest Consumer Expenditure Survey data, along with population growth and household spend, to create indexes that compare a location's potential to overall national demand.

More on market potential data More on consumer spending data
A graphic of a computer monitor displaying a heat map in blue, red, and yellow on a gray background

Access 15,000 variables from around the world

ArcGIS Solutions for Business provides access to over 15,000 variables about locations and markets. Data includes demographics, business locations, consumer spend, and market potential. From broad market level down to hyperlocal block groups, ready-to-use datasets provide critical insights for business.

A graphic of a computer monitor displaying a density map in red and blue on a white background

WHERENEXT

How stores can thrive—by learning from failure

Retail executives look for every advantage in competitive markets, and a study on the demise of one popular video chain offers clues they can use.

Read the article

Products for market research and planning

Previous
Next

Retail industry strategies

Previous
Next

Get in touch with us to get started

United Kingdom

Send us a message

sales@esriuk.com

Give us a call

+44 (0)1296 745599

Other Ways to Contact Us
Office Locations