Location Intelligence

Location information in data has always been important. Now with billions of sensors and smart devices, we have much more of it. Location intelligence is the insight gained from visualising and analysing location data. Layering location-specific data—such as demographics, traffic, environment, economics, and weather—on a smart map or dashboard reveals unique insights. Leaders use location intelligence to better understand where and why things are happening and plan what to do next.

Examples of how location intelligence is used include finding optimal locations in retail site selection, managing assets in real time, supply chain optimisation, and building or maintaining vital infrastructure.