Insights that transform decision-making
Explore how organisations are modernising operations with a geographic approach to problem-solving, planning, and prediction.
Definition
Location intelligence is the insight gained from visualising and analysing geospatial data. Layering location-specific data—such as demographics, traffic, environment, economics, and weather—on a smart map or dashboard reveals unique insights. Leaders use location intelligence to better understand where and why things are happening and plan what to do next.
Leaders in business and government apply location technology to meet a wide range of needs. Examples of location intelligence use cases include finding optimal locations in retail site selection, managing assets in real time, supply chain optimisation, and building or maintaining vital infrastructure.
CLIMATE ACTION
Community leaders and residents can access authoritative government data and maps to understand the current and future climate hazards they face. The new portal is powered by location technology, built on years of scientific knowledge and investments in geospatial platforms.
DIGITAL TWIN
The Vodafone digital twin for Britain—representing 245,000 square kilometres—was created using geographic information system (GIS) technology. It contains various levels of immersive 3D detail that engineers and planners use to increase operational efficiency and improve the customer experience across their network.
SUPPLY CHAIN
To deliver fast, effective technical support, Cisco relies in part on a digital twin powered by GIS technology. The location intelligence derived from this digital twin helps the company manage a service supply chain of global complexity—while maintaining high levels of customer satisfaction.
EQUITY
The National Association for the Advancement of Colored People (NAACP) is modernising its civil rights work with a greater emphasis on digital technology and data science. The organisation uses maps and data to show disparities along racial and geographic lines, highlighting where investments can improve conditions.
OPERATIONS
At Miami International Airport (MIA), a digital transformation of an inspection process led to streamlined maintenance and an expanding role of location-based intelligence in operations. Executives embraced how GIS allowed them to become more proactive, and they plan to expand location intelligence solutions into other areas.
BUSINESS STRATEGY
Global real estate leader Coldwell Banker Richard Ellis (CBRE) uses maps and data to better tell a property's story to clients across retail, corporate, and industry sectors, ultimately driving business results. Putting intelligence from location data analytics into the hands of gifted digital storytellers has helped the company remain at the top of its field.
Decision-makers have access to unprecedented amounts of business data. Putting that data in the context of location is how we make sense of it and put it to work. Location is the common thread connecting disparate data sources and breaking down silos.
Revealing hidden patterns
Visualising and analysing data on a map uncovers relationships and trends for a more accurate understanding of a situation or system.
Providing real-time understanding
Leaders use location analytics to convert raw data into insights that empower in-the-moment decision-making with the best information possible.
Delivering business value
Unifying all relevant information by location enables organisations to approach challenges holistically and find impactful solutions.
The challenges we face in business and government are tied to location. Geography pulls together all key information about issues such as infrastructure modernisation, sustainability, climate change, environmental management, and social equity.
Location data continues to increase
Location information has always been important. Now with billions of sensors and smart devices, we have much more data to visualise and analyse.
There are applications in every industry
From government to real estate and retail, location intelligence powers everything from supply chain optimisation to climate resilience.
Location intelligence is an essential tool
Without location-based analysis, we’re missing out on crucial information and insight that enable more effective action.
Location intelligence is made possible by geographic information system (GIS) technology, which allows users to manage, visualise, and analyse geospatial data. Location intelligence software—such as GIS smart maps, apps, and dashboards—make it easy to share location-based insights with executives and decision-makers. Analysts and data scientists use sophisticated location technology as an essential business intelligence tool to combine and investigate all kinds of data.
