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Location Intelligence

Insights that transform decision-making

Explore how organisations are modernising operations with a geographic approach to problem-solving, planning, and prediction.

Definition

What is location intelligence?

Location intelligence is the insight gained from visualising and analysing geospatial data. Layering location-specific data—such as demographics, traffic, environment, economics, and weather—on a smart map or dashboard reveals unique insights. Leaders use location intelligence to better understand where and why things are happening and plan what to do next.

Lightning striking in Miami during a storm

Revealing risks and solutions

In this example near Miami, mapping data reveals where older adults live in buildings (in yellow) susceptible to flooding (in purple).

Who uses location intelligence?

Leaders in business and government apply location technology to meet a wide range of needs. Examples of location intelligence use cases include finding optimal locations in retail site selection, managing assets in real time, supply chain optimisation, and building or maintaining vital infrastructure.

CLIMATE ACTION

White House shares climate hazard portal

Community leaders and residents can access authoritative government data and maps to understand the current and future climate hazards they face. The new portal is powered by location technology, built on years of scientific knowledge and investments in geospatial platforms.

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U.S. map showing drought conditions and providing location intelligence about where people will be affected by drought

DIGITAL TWIN

Vodafone creates country-scale digital twins

The Vodafone digital twin for Britain—representing 245,000 square kilometers—was created using geographic information system (GIS) technology. It contains various levels of immersive 3D detail that engineers and planners use to increase operational efficiency and improve the customer experience across their network.

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Aerial imagery of London's Westminster area provides a key input for the country-scale digital twin using GIS technology

SUPPLY CHAIN

Cisco optimises its service supply chain

To deliver fast, effective technical support, Cisco relies in part on a digital twin powered by GIS technology. The location intelligence derived from this digital twin helps the company manage a service supply chain of global complexity—while maintaining high levels of customer satisfaction.

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World map with location markers shows Cisco's service supply chain which they manage with the help of location intelligence

EQUITY

NAACP maps civil rights action

The National Association for the Advancement of Colored People (NAACP) is modernising its civil rights work with a greater emphasis on digital technology and data science. The organisation uses maps and data to show disparities along racial and geographic lines, highlighting where investments can improve conditions.

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Map of NAACP office locations in the U.S., using location intelligence to identify disparities along geographic lines

OPERATIONS

MIA modernises inspections

At Miami International Airport (MIA), a digital transformation of an inspection process led to streamlined maintenance and an expanding role of location-based intelligence in operations. Executives embraced how GIS allowed them to become more proactive, and they plan to expand location intelligence solutions into other areas.

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3D cube analysis of the density of debris that grow or decrease related to certain events provides location intelligence

BUSINESS STRATEGY

CBRE uses maps to tell a new story

Global real estate leader Coldwell Banker Richard Ellis (CBRE) uses maps and data to better tell a property's story to clients across retail, corporate, and industry sectors, ultimately driving business results. Putting intelligence from location data analytics into the hands of gifted digital storytellers has helped the company remain at the top of its field.

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Aerial view of commercial buildings - CBRE executives use location intelligence to gather information about opportunities

Location intelligence accelerates understanding

Decision-makers have access to unprecedented amounts of business data. Putting that data in the context of location is how we make sense of it and put it to work. Location is the common thread connecting disparate data sources and breaking down silos.

Revealing hidden patterns

Visualising and analysing data on a map uncovers relationships and trends for a more accurate understanding of a situation or system.

Providing real-time understanding

Leaders use location analytics to convert raw data into insights that empower in-the-moment decision-making with the best information possible.

Delivering business value

Unifying all relevant information by location enables organisations to approach challenges holistically and find impactful solutions.

Cargo ships pass through the Port of Rotterdam, where operators use location intelligence to operate more efficiently

Creating real-time awareness

Building digital twins of systems or networks, like this example of the Port of Rotterdam, uncovers opportunities to increase operational efficiency.

Location is key to solving today’s challenges

The challenges we face in business and government are tied to location. Geography pulls together all key information about issues such as infrastructure modernisation, sustainability, climate change, environmental management, and social equity.

Location data continues to increase

Location information has always been important. Now with billions of sensors and smart devices, we have much more data to visualise and analyse.

There are applications in every industry

From government to real estate and retail, location intelligence powers everything from supply chain optimisation to climate resilience.

Location intelligence is an essential tool

Without location-based analysis, we’re missing out on crucial information and insight that enable more effective action.

Three seals resting on the limited sea ice due to rising temperatures, changes that can be measured with location technology

Mapping our changing world

Sea surface temperature is one example of a key indicator that can be mapped to understand climate change impacts and inform severe storm prediction.

Location intelligence is powered by GIS software

Location intelligence is made possible by geographic information system (GIS) technology, which allows users to manage, visualise, and analyse geospatial data. Location intelligence software—such as GIS smart maps, apps, and dashboards—make it easy to share location-based insights with executives and decision-makers. Analysts and data scientists use sophisticated location technology as an essential business intelligence tool to combine and investigate all kinds of data.

Learn about Esri’s GIS technology
Scientists use location intelligence to identify areas most important to protect for the 30x30 initiative like Yosemite

Visualising conservation initiatives

GIS integrates complex data. This example maps habitat significance, biodiversity, connectivity, and climate resilience, showing how they are related.

Discover the value of location intelligence

Access the ebook to learn how leading organisations - such as Apple, Transport for London, and Amsterdam Airport Schiphol - are transforming operations with location intelligence, advanced analytics, and interactive mapping.