Crimestoppers announces 20 per cent increase in information on Cannabis Cultivation following summer Scratch and Sniff campaign 

Independent crime-fighting charity Crimestoppers saw an increase in information received from the public of around 20 per cent on commercial cannabis cultivation following its Scratch and Sniff campaign launched in June this year.

In support of the Association of Chief Police Officer’s (ACPO) Cannabis Cultivation Awareness week, running between the 1st and 5th of September 2014, Crimestoppers has shared this result following positive outcomes[1] in the four weeks after its campaign, which saw a number of high value cannabis farms shut down.

The discovery of some of these farms was due to information received by the Charity, or as a result of people contacting police due to the awareness raised through the Scratch and Sniff cards distributed to hot spot areas in the UK.

A total of 17 police forces supported the Crimestoppers campaign, with those utilising the cards seeing an increase of 33 per cent in information reports.

A successful seizure as a direct result of the awareness raised from the campaign saw a large cannabis farm uncovered in Hampshire, where over 500 plants were seized in one residential property, with an estimated street value of over £700,000. 

Utilising its partnership with leading B2B mapping and analytics company, Esri UK, heat maps highlighted the increase in information in the hot spot areas identified as part of the campaign. The maps compare the four weeks before and after the launch.

The results the heat maps show are the impact of the campaign in the 17 police force areas that handed out scratch and sniff cards.  However, a further 650 reports were taken by Crimestoppers in the month following the campaign relating to cannabis cultivation in the remaining 28 police force areas around the UK.  

Due to the anonymous nature of the information the Charity receives, it is not possible to give any further detail on the information we gather, but the heat maps give us  insight into how we use the data we receive.

Roger Critchell, Director of Operations for Crimestoppers, said: “We are obviously delighted with the increase in information received from the public and I have to thank them for trusting us with their information.

“The fact we have seen a number of cannabis farms closed down in the weeks after the campaign once again shows that when Crimestoppers, the media, and the UK public join forces, we really can make a difference and aid law enforcement in the fight against serious organised crime.”

If you have any information on cannabis cultivation or any other crime please contact Crimestoppers anonymously on 0800 555 111 or through our anonymous online form at

[1] Police action short of arrested and charged that helps the police to resolve an issue.